Parents at our health club were always asking what was a good, health snack for their kids. Ryan Beadle, my partner, and I saw this as an opportunity to expand beyond our health club business and provide a nutritional snack for kids everywhere.

Our extensive research determined the only other nutritionally balanced bar(not candy bar in disguise) was developed for kids with Attention Deficit Disorder. We wanted to develop a balanced nutrition bar, not one just for a specific disorder.

From there, we started to research various companies that manufactured nutrition bars and found that there were few to meet our high standards and needs. We spent the next year evaluating and tasting samples from the company we chose until we were satisfied with the first two flavors, Chocolate Covered Peanut Butter and Chocolate Crunch. We are pleased to add our newest flavor, Cinnamon Roll.

We proudly introduced our ShellbySnacks at the Natural Products Expo in Anaheim, California in March, 1999. The overwhelming positive response gave us the momentum to market our bars to health food orientated retailers in Southern California. We have enjoyed rapid growth with the combined efforts of doing store demos and special kids' events, our web site, and with the assistance of national sales representatives.

We are excited about the future and look forward to making worth while contributions to improving the health choices for kids.

Dave Pegula, CEO
ShellbySnack
Div. of D&R Sports Enterprises, LLC
© 2000
D&R sports Enterprises, LLC